Business challenge
The migration needed to move a large product catalogue without data loss, protect search rankings through redirects, improve product-page experience, and keep the new website aligned with brand and business goals.
Case study / Website migration
Magento-to-WordPress website migration
SafeSmart Access needed to migrate from Magento 1 to WordPress while preserving SEO value, improving product-page UX, and making content management easier.
Growth bottleneck
The old platform limited usability, content management, and SEO flexibility. A migration also created risk if product data, redirects, UX design, and post-launch support were not managed as one system.
Systems improved
- Migration management: Project scope, deadlines, developer liaison, product data migration, and launch coordination were managed through a structured process.
- SEO preservation: Comprehensive 301 redirect lists helped protect rankings and support a smooth user transition to the new site.
- UX and content: Product pages, new content, visual assets, and ongoing support were shaped to improve usability, engagement, and site performance.
Commercial outcome
The migration delivered a user-friendly WordPress site, preserved SEO continuity, improved product-page engagement, and gave SafeSmart Access a better content platform for ongoing improvement.
Product migration
900 product listings migrated
Content creation
40 new content-rich pages created
SEO continuity
301 redirect lists used to preserve rankings
Next step
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Review the gaps between current marketing activity and a clearer growth system for qualified demand, sales alignment, reporting, and execution.
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