Business challenge
Each property needed a tailored campaign that could communicate its value, attract the right buyer audience, and generate high-quality leads within a defined sales period.
Case study / Campaign planning
Rural real estate marketing campaigns
Makeham Livestock Marketing needed to market Ormond Park and Millbank, two large farm estates, through campaigns that could reach qualified buyers across digital, print, visual, and listing channels.
Growth bottleneck
Large rural property campaigns need more than listing visibility. Buyers need strong visuals, clear property context, trusted third-party exposure, and repeated campaign touchpoints.
Systems improved
- Multi-channel distribution: Paid social, organic social, print advertising, and major property listings worked together to broaden qualified reach.
- Visual proof: Video tours and photo galleries helped communicate the scale, features, and lifestyle potential of each property.
- Conversion path: Dedicated landing pages combined property detail, media, and clear enquiry actions.
Commercial outcome
The campaigns increased landing-page traffic, generated strong engagement with visual content, created broad buyer interest, and contributed to the successful sale of both properties.
Property scale
Two properties of approximately 1,400 acres each
Campaign period
3-4 month marketing campaign
Next step
Request a Growth Review
Review the gaps between current marketing activity and a clearer growth system for qualified demand, sales alignment, reporting, and execution.
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