Business challenge
The migration needed to maintain rankings and traffic while updating product information, improving usability, and addressing technical SEO risks before and after launch.
Case study / Website migration
Magento migration and SEO preservation
Allfasteners needed a migration that improved site functionality, protected organic visibility, and made extensive product and technical information more useful for customers.
Growth bottleneck
Website migrations can create visibility loss when technical audits, traffic analysis, redirect planning, metadata, product copy, and launch checks are not treated as one system.
Systems improved
- Migration intelligence: Traffic analysis identified important content, user behaviour, and areas needing protection or improvement.
- SEO and content: Product descriptions, technical data, metadata, and structured content were refined for clarity and search visibility.
- Technical audit rhythm: Audits before and after migration helped identify crawl, speed, and broken-link risks.
Commercial outcome
The migration preserved organic traffic and rankings, improved speed and usability, increased organic visibility, and made product information more useful for existing and potential customers.
Next step
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